I use this serum twice a day and have noticed a huge difference in the brightness of the skin around my eyes. I use it in combination with my eye cream for the perfect brightening and moisturizing combo. This serum brightens your orbital bone and makes it glow from within. It always helps me when I feel like my complexion is looking dull. Immediately after washing my face I take the applicator and run the metal ball along my orbital bone above and below my eyes massaging the serum into my skin. This is always the very first thing I do after patting my face dry to try and seal in the moisture from washing my face. Even with a small amount under each eye I notice a difference right away. Dab a little extra on the tops of your cheekbones to make your face glow even more!